What is technical SEO and what to consider


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Technical SEO is part of the success of a website, from the number of visits it receives to the sales it generates. For that reason, there are very many companies that seek the services of an independent SEO that can position their web page in the first places of the search engines. And, in this sense, many people also want to learn everything related to the SEO world. construction bolts 

For this reason, in this post you will learn what technical SEO is, what are the aspects they cover and how they are part of the plow that a freelance SEO carries out.

SEO technique

What is technical SEO?

Define yourself technical SEO to the set of alterations, optimizations and improvements that is carried out in a web page or blog to guarantee that it has a correct crawl, together with an adequate indexing of its contents by those algorithms that control the searched algorithms. The technical SEO performed by a freelance SEO makes sites lead in internet search engines.

Its Main Objectives lie in achieving a privileged position in the SERPs and providing a satisfactory experience to the user, so that he can solve his doubts and get what he needs.

Technical aspects of a freelance SEO

A freelance SEO is a person who prepares to carry out a series of tasks that require knowledge of marketing, web development, content writing and great empathy to respond to the search intention of each user. The technical aspects include:

Website speed

Web performance optimization (WPO) will make a site much faster in loading, which will be achieved by optimizing resources, so that they are less heavy, navigation must be improved. WPO auditoriums are key, it is necessary that Internet users do not want to waste time on a website that tracks the load of its visual resources and its content.

Also, search engines rank fast websites. Therefore, if a site has great content, but is slow, it will not have a good SEO position. An independent SEO keeps codes clean and images optimized in weight and size.


Website structure

An adequate SEO architecture will make the search engines give more relevance to your site. This will host a freelance SEO, to evaluate the search intention and the most searched topics, to generate an efficient structure that drives your website to the first results.

But not only that, an SEO professional will be able to generate internal links to indicate to the search engines what he should identify; in addition to hierarchically organizing blogs in pages and posts. This structure is part of the SEO technique.

Ease of indexing : A website that is not correctly indexed is of no use. Therefore, a professional SEO is responsible for structuring the content so that the search engines include it in the search results, regardless of whether at that time it maintains a privileged position or not.

 

Also, you can use a plugin that generates a suitable and optimal sitemap for each type of content (page, post, category ...). This will make the crawler follow an ideal information path to position your website.

Responsive design

When considering the size of the font and the buttons, an independent SEO seeks that the website or blog is well visualized on small devices, such as a mobile phone. For this, it makes sure that the site has the functions for any device.

Responsive SEO

Mistakes that should never be made

Although there are different errors in technical SEO, an SEO professional should never:

Leaving images without optimizing, is that they slow the web. This error is avoided by compressing the weight of the images.

Having dirty code on pages is that it can harm the positioning. For this, the content is cleaned before entering and publishing it.

Placing the option of no indexing, is that it prevented indexing in search engines. Therefore, make sure that your website is properly tagged to be indexed after its design.

Excess tags, duplicate pages are created. So they must use carefully.

Tools for SEO monitoring technique

Its many tools that a freelance SEO likes to detect the level of technical SEO of a website, for example:

SEMRush, a semi-free application that helps you see the technical SEO status of your page.

PageSpeed ​​Insights and GTmetrix, help to know the loading speed of your website and give you suggestions to improve it.

Screaming Frog SEO Spider, the current settles down and provides sober information about the quality of each link and the structure of each element of your website.

In conclusion, an independent SEO is able to give you

Comments

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