IS IT WORTH CREATING A BLOG FOR YOUR COMPANY?

 Why create a blog for your company? There are some companies that may consider whether blogging is worth it for their business . Does it make sense to keep creating content when there is so much competition? The truth is that creating a blog is one of the ways to attract traffic that offers the best long-term results, since it allows you to continue receiving visits passively.

In this article we want to review some of the advantages of creating a professional blog for your business and why we believe that blogging is definitely worth doing in 2019 and in the future.

What is a blog

A blog is a set of periodical publications where a company can share content with users through the web. By creating content of value for the user, responding to their needs, these articles are positioned in Google and help attract organic traffic to your website.

Reasons to create a blog for your company

If your business doesn't have a blog, there are several reasons why you should consider creating one.

1. Help boost your brand

When you create valuable content through your blog, the public begins to know your page. You are not one of many websites out there, because if they are looking for a lot of information about the topics that interest them and your website appears in all of them, the user will keep the name of your page and will know where to go.

2. The blog helps you get leads

The contents of your blog can help you get subscribers to your newsletter, likes on Facebook and, ultimately, followers. People who will have a way of contact with you. When you publish a content, those people will receive the information in their e-mail advising them that you are still there. In other words, the blog helps you to be present in the lives of users.

3. Allows you to get better positioning

Without a doubt, it is worth creating a blog because it allows you to better position your page. When you write interesting articles on a topic, you are using keywords that allow you to rank in Google for user searches.

In addition, if the topic is interesting, users will share it on your social networks, or link it from their pages in a natural way, which helps you improve your positioning.

4. Brings you closer to users

Because you can stay in contact with them thanks to the content you share. Users can contact you based on those articles in the comments, or on social networks, or through other contact formulas, so that you can maintain communication with your client and better understand their needs.

5. Helps you sell

Not all the articles that you create on your blog have to be purely informative. From time to time, you can create transactional content, which includes links to sales pages for your products and services, which will also help you achieve sales.

Many users may be interested in a service or product that you offer thanks precisely to the trust generated by the useful information that you are providing them.

  techdirtblog   slashdotblog   justhealthguide  healthandblog  supercomputerworld

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